Think from a viewer’s perspective for graphics design

Graphics design is a field that is vast and versatile. Graphics are required for social media, website banners, website ads and lots more. A designer needs to consider a lot of things before creating graphic masterpieces. The colors, the fonts and the placement of all the elements on the limited area available – all make a huge difference in the final impact of the design. Creating eye-catching graphics is truly a job of a creative mind.

Here are a few things that a graphics designer needs to consider while creating graphics:

Limit your type faces

Carefully select the typefaces that you want to use for your graphics. Make sure that you use simple and easy to read fonts for creating graphics. Applying a number of different fonts only makes your graphics difficult to read and it’s plainly annoying! So, stick to simplicity when it comes to selecting typefaces.

Scaling is good

Apply scale to the type and shapes that need proportional emphasis. Use appropriate colors to improve the emphasis on the fonts that you wish your readers to notice. It gives your graphics a visual order.

Dead spaces

Use letter spacing to fill up the dead spaces in your graphic. Reduce the spaces where you feel it’s needed. But overall, make sure that the entire page has properly placed elements without any dead spaces.

Clever with colors

It’s always a good idea to choose a color scheme with at least one to three primary colors and a few secondary colors. You can mix it up with different tones of the same color and adjust the brightness and contrast so that the look distinct and readable.

Crisp and clear

Adjusting the brightness of the background offsets the text color and makes it clean and clear to read. It gives an overall crisp and neat look.

Choose the right fonts

It is always a good idea to not choose very fancy fonts. The readability of the graphics is lost completely. Hence select fonts that are simple. For example, fonts with rounded edges have a friendly note and fonts that are cornered and geometric could convey a sophisticated look.

Alignment

A well balanced design is aesthetically pleasing. Lines and shapes that are aligned perfectly gives your artwork a perfect look and a balanced composition that a well thought of design requires.

Keep it simple

Finally, keep the entire graphic simple. Do not try to cram too many elements in a really small space. Make sure that each element has a space of its own and is not lost among the others. The cleaner the look, the better it is for your viewers to read it without straining their eyes.

Finally, graphics design requires a lot of creativity, but make sure that you do not get carried away. Understand the limitations of how far you can go with creativity and always think from a viewer’s perspective. Selecting the right typefaces, fonts etc. with the right combination of colors against a perfect background enables you to create the perfect graphics for your next design project.

Multidimensionusa.com is an US based graphic design agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, ecommerce web development and more.

How Card Designs Dominate the entire Design

Card interfaces are a trend that is catching on. They are definitely visually attractive and practical too. They provide your user interface a simplistic yet elegant look. Mobile internet usage exceeds desktop internet usage and this is exactly why responsive designs are a mandate. Since the basic requirement today is that the website should render well on all screen sizes, simplistic designs, minimalism, flat designs and especially card designs have become more and more popular.

The card patterns for layouts are very useful. This is mainly because they enable faster loading times and can be easily translated across various screen sizes. The block of content that is presented to customers especially on mobile devices easily matches the attention span of the visitors.

Most of the popular social media sites like Facebook, Pinterest and Twitter use card style layout. Today card style layouts are seen in all types of websites.

Container Style Design

Cards are basically containers. Each container has its own block of content. A container can hold various types of content text, images, links, videos etc. The entire screen is filled with such containers and this type of layout is hence called as the container layout. The interface looks cleaner and is instantly comprehensible. It fosters quick browsing and the user can scan through the page and quickly locate what they are looking for.

Responsive

As mentioned earlier, this card style layout is perfect for responsive designs and is compatible with most of the responsive frameworks. As the frameworks expand and contract, the card grids can restructure themselves to fit the assigned break points or screen sizes. You can also assign a fixed width and a variable height and maintain a consistent spacing between the cards. Cards also effortlessly accommodate gesture control. If you are using a mobile screen, all you need to do is to tap the card to view the content.

Cards are the future of web design

In the future, cards may not act as mere links to content. There’s a lot more that they can do. For example, many designers have tried including interactive, animated GIF cards that give a unique experience to the visitors. Cards could also be ‘live’ cards that hold the most updated information and have the capacity to automatically update the information – for example weather forecast. Also, the bigger the card size, the better because it can effectively display all the data it is meant to. If the card is big enough, creative typography can also be used. The bigger the size of the cards, the greater the opportunity for designers to create delightful layouts and designs. They provide greater freedom and greater space to work with.

Most recently, the card style layout has been adopted in the wearable UI designs. Wearable devices require that the space be utilized judiciously, and cards provide enough functionality or the same.

Across all devices, cards are becoming a popular design that provide clear, neat and delightful user interfaces to enhance user experience!

Multi Dimension USA is a  Web Design Agency in USA which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, eCommerce web development and more.

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Create Inspiring Graphics For Your Website – It Adds To The Visual Appeal Of Your Site

Graphics on your website have the power to attract visitors or to repel them. Hence great attention to detail needs to be given when designing graphics for your websites. From typography to layout, color usage and clarity – everything needs to be carefully planned.

Since graphics design is such a crucial aspect of web design, here are a few tips that will help you create attractive, inspiring graphics.

Typography

Using creative letters and symbols is a good idea. Scaling them to highlight the important words is a great idea. Well, make sure that your creativity does not get in the way of readability. The website visitor should be able to read the message easily. Otherwise, the whole purpose of the graphics is lost. Using light and bold fonts is a great way to put your message across. It give a great look to the graphic too. Emphasis and impact of the important words in the sentence can be increased with bold fonts.

Offset the text from the background image

If you have a scene in the background, or an eye catching image, your text will not draw a lot of attention. Make sure that you use a contrast for the letters. Create a background that fits the text and give it a contrasting color. Color management is very important when it comes to graphic design.

Text alignment

Most of the times, when you decide to include text in an image, the placement of the text need not be rigid. Let the background decide where the text should go. Make sure that it is conspicuous and not merged in the background design.

Use different weights

Typefaces with different weights ensure that users read the most important part of the message. Well, it also is a way to catch the user’s eye. Moreover, it looks stylish on a graphic.

Geometric typefaces

Use of geometric typefaces gives your message clarity. Curvy and decorative typefaces will sometimes attract attention, but they should not test the reader’s patience while reading the message. The message should be easily readable.

Tinted images

Applying a slight tint to the messages is the latest trend. These images have a beautiful background and the tint offers greater consistency in color.

Tone your images

Make sure that you use color filters and tone the images so that they are pleasing to the eye. Decreasing the contrast filters will give you beautiful, visually appealing images.

Use colors from the background

It’s a good idea to use the colors from the background image for the text. This gives a color consistency to your image and makes them appealing to the viewers.

Font transparency

See through texts are becoming popular these days. If your background requires continuity, do not let the text overshadow it. Make sure that you use transparency in the text layer and let the background be seen through it.

Font selection

Selecting the font according to the message is important. Do not use comic sans for an industrial electronics website – it just does not fit in! Try comic sans on a kid’s website and see the magic!

Overall, create amazing graphics with just a few things to remember!

For creating alluring graphics for your website, all you need to do is request a quote and our Graphics Design Agency will get in touch with you with the details!

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Graphic Design Trends to Watch Out For

Graphics are the heart of a web design. They can either make or break your site. We are not only talking about the large ones like banners or other advertisements, we are talking about simple graphics that make up your layout and the overall look and feel of your site as a whole. Designing does not consist of any particular rules. It’s all up to the imagination of the designer and the user acceptance of the creation.

Yet, trends show that users quickly accept certain types of designs and instantly reject others.

Here are some graphic design trends to watch out for:

UI patterns and layouts

People are used to certain patterns and certain interfaces. Being innovative is alright, there are some great innovations that caught on, but having a certain pattern to follow help your design become popular soon. So, if you are looking for widespread popularity, innovate within a pattern! For example, designing a checkout process for a shopping cart will have the same functionality no matter what the store is, so making extreme design changes might confuse the customer and you might actually lose customers and sales! Keep some common elements in a web design as they are. For example, stick to standard navigation menus, scrolling patterns and layouts.

Too many standards are monotonous

Contradictory to the point made above, innovation in graphics is a great idea. The above point stressed on the importance of a pattern used in layout design. However, to create eye chatching graphics, it is important to create magic with the graphics. Make sure that your images are optimized for modern format and smart devices. Stick to the theme of the business or customer no matter what!

Material Design

Providing a great user experience with your designs on all the smart devices available, is the key to creating successful graphics. Material design is trending and the use of shadows and gradients make the design look more appealing than flat designs. These designs appear more realistic too. It also gives a modern look that focuses purely on user experiences. Minimalistic design that creates an impact is the latest trend in this field.

Images

Create graphics that do not distort when the screen sizes change. With smartphones that are taking over the market, users will definitely access websites via different screens and different browsers. Make sure that your design supports all this. There should be no distortion of image when the size of the screen increases or decreases.

Colors

Rich and bold colors are the latest trend. Pastel colors are trending too. But subtle colors have lost popularity. If you wish to attract attention be bold! Don’t expect customers to strain their eyes to look through soft designs!

Overall, make sure that you create images and designs that users instantly accept and give your website a new bold look! Keep yourself updated with the latest trends in design and use your imagination to innovate and create magic with graphics!

Multidimensionusa.com is an US based graphic design agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, ecommerce web development and more.

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15 Points to Consider when Choosing a Web Design Agency

Design is the first thing that visitors will come across as soon as they visit website. In any and every type of business, first impressions matter the most. So, if you want to impress your customers in the first go, you must focus upon the design. Design is the face of your website and it has to be attractive enough to impress the visitors and turn them into customers.

It is advisable not to design your online store on your own; let the professionals do the same and you can instead focus on other important tasks. It is always a good idea to hire a web design agency and get your website built as soon as possible. The success or failure of your business depends upon your website, so it is extremely important for you to choose the right website development company.

There are a lot of web design agencies, but if you consider a few factors before hiring, you will end up choosing the right one. So, let us take a look at some of the most important factors to be taken into the consideration when hiring a web design agency.

1. Research: Let your search start with the online research. Read the online reviews and take a look over some websites online. Make a list of the companies that you find interesting.
2. Portfolio: Take a look over their portfolio, as only if you take a look over their past work, you will come to know if they are similar to your needs and requirements. If you like them, you can go ahead and tell them your needs.
3. Availability: Ask if they are available for the particular time period and if they can deliver your project as and when you required.
4. Strength of team: Make sure you ask them about how huge the team is; how many members are there; how many designers, developers, testers and project manager and leader.
5. Age of agency: One of the most important factors is the number of years the company is providing the web design services.
6. Approachable and professional staff: Look at the way the team communicates with you and check if they are professional and approachable.
7. Terms and conditions of agency: Make sure you are clear with the terms and conditions of the company.
8. Capabilities: Make sure the team is highly qualified and skilled; and they are aware of all the web design technicalities.
9. Online marketing as well as web design: Choose the company that also provides online marketing services along with the web design services.
10. Coded to best coding standards: Make sure that the team has the experience of several years and abides by the best coding standards.
11. Process: Ask them what process or methodology do they follow while designing the website.
12. Thinking mobile: Select the agency that focuses on mobile and provides the responsive design services.
13. References: Get the contact details of their recent past clients and speak to them about their experience with the company.
14. Budget: Make sure they price they charge you for designing website is within your budget.
15. Technologies: They must be using the latest web designing tools and technologies.

Now that you are aware of some of the most important tips to hire a web design agency, make sure you keep them in mind, so as to choose the best website development company and take your business to the next level. Good luck!

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10 Simple Tips to Improve Your Web Design

The way you design your website, the fonts you use, the colours you select – that’s what adds up to the success or failure of your website. Website design decides whether visitors want to stay and find out more and buy from you, or they just want to leave! Here are a few simple things you can follow and ensure that your website visitors stay and buy from you!

Logo Design Is Crucial

Logo design should be professional. The logo of your website has the potential of creating the first impression. Make sure that he logo is placed prominently on your website. Another thing to remember is to link the logo back to your home page. This would be very useful to direct the users back to the home page easily when they click on the logo.

Intuitive Navigation

Navigation should be as intuitive as possible. The primary navigation should be at the top of the page to ensure that the users can easily locate it and browse the site. Other than that you have an option to include a secondary navigation bar on the left hand margin. Other less important links should be placed at the bottom of the page.

Do not clutter

It’s easy to overload your website with great graphics and great text. But be sure that you do not clutter the site. It is well known that when confronted with too much information all cluttered at one place, your brain stops processing information. Lots of visual clutter will confuse the visitor as to where to click next.

Use of Colours

Use colours strategically. Give your site a modern, elegant and clean look with the right selection of colours. You can also use colours for headings and key text in your website content. But just remember to keep your colour scheme complementary to the logo but in sync with the other marketing and branding materials.

Professional Photography

Investing in professional photography if your site requires it could be a great idea. It will give your site a clear and professional look. Poor quality photography just takes off the charm from the site.

Fonts

Select the fonts that are widely acceptable or if you are trying out something new and funky, make sure that it is readable on all devices and their screen sizes.

Every page is a landing page

Design your website as though every page is a landing page. It is a myth that your visitors enter your website from the home page only. Hence it is very important to design each page with great care.

Above the fold

The most important point to remember is to keep the most important aspects of your website above the fold!

Responsive design

In today’s world, if your site is not responsive, you might as well close down business! Make sure that your website renders well on all the available screen sizes.

Test your design

The final point to remember is to test your website for all the features and functionalities.

If you are looking for a website design and development agency, your search ends here! Contact us at info@multidimensionusa.com

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Web Design and Graphics Design for Business Branding

The prime focus of a graphics design on a website should be to keep the branding of the company strong and consistent across all the pages of the website. Putting across the right message to the customers may not need extravagant graphics or lengthy text. Lengthy text will only bore your visitors and increase your bounce rates. Portray your business accurately with graphics and concise text.

Here are a few tips for web design and graphics design professionals to bear in mind while they create websites for businesses:

Colors and Fonts

Colors and fonts are what will make or break your website. The first impression of your website will be its look and feel. Ensure that the color scheme you use in designing makes it appealing. The font should also be readable and not too large or too small. Legible font with to the point text matter will ensure that your website will capture the attention of your visitors and help them with the right information. Regarding the colors, – don’t mix and match too many colors. Keep them consistent with your branding. The blend of colors and fonts should be simple yet impressive. Colors have meanings and evoke certain emotions. For example Red color could mean bold, love or rage. Blue could mean trustworthy, experienced and cool while yellow and orange colors could imply happiness. Select the colors as per the theme of the business that you are designing for. Keep the color scheme consistent throughout the site.

Spellings and Grammar

Well, even though this is almost every time overlooked, the spellings and grammar of the text on your website matter the most! Spelling mistakes not only create a bad impression on the reader, they are also perceived bad by search engines and negatively impact your search rankings. So, the quality of the content that you place on your website is important.

Negative Space

Provide breathing room for your text. Do not keep on and on about your products and services, filling up every bit and piece of your web page. Just because there is an empty space, it does not mean that you have to fill it.

Other than this, make all the necessary adjustments for making the look of your website appealing. Align the text and make it more and more legible. It should guide the user’s eyes to the right parts of the text. Keep a strong call to action which has a great landing page where customers can accomplish simple tasks or can find what they are looking for easily without having to go round about on all the pages of your website.

Lastly, make sure that your contact information is easily accessible. That’s where your customers are going to contact you!

6 Steps to a Perfect User Interface Design Process

User interface design is the process of designing the frontend of an application, website etc. with prime focus on the user experience and interaction with the application / website. A good user interface design enables the user to complete a task without unnecessary distractions. Use of appropriate graphics design and typography enables designers to create highly usable user interfaces. It should be a perfect balance between the technical functionalities and visual elements that go into the making of attractive, yet user friendly interfaces.

Here is a brief process that will help understand the design process for user interfaces:

Functionality and Requirement gathering

It is crucial to understand what the core functionalities required by the project are. Understand the aim of the application and make a list of functionalities that are required by the project. Secondly, understand the requirements of the users and the potential needs of the users while using the applications. This will give you a clear idea of what to include in the interface design.

Users and Tasks analysis

This is the process by which the research is done to evaluate what must be included in the interface from a user workflow perspective. The logical flow of the interaction of a user with the interface is chalked out and then the various elements of the design are placed logically. The user’s technical aptitude and taste in terms of creative design is also researched on.

Information Architecture

The hierarchy of the pages and the information flow from one page to another is studied and the interface is then designed with the detailed logic in mind. Wireframes and prototypes are created to get an initial idea of how the final design would look like.

Usability Inspection

Inspecting the interface is an important part of the design process. This can be used early in the development process and designers need not wait for the development cycle to complete. Some methods of usability inspection are cognitive walkthrough, heuristic evaluation and pluralistic walkthrough.

Usability Testing

This is the process where in an actual user uses a prototype of the product and tests it for its features and functionalities. This helps the designer understand the design from the viewer’s perspective and make improvements if need be based on the feedback they receive from the users.

Graphics Designing

This phase includes the actual designing of the interface after evaluating inputs from all the previous stages of the process.

By following all the above stages stringently, designers will be able to create flawless and highly successful applications. Any problems that are seen at any of the above phases can be rectified and the design can be perfected at every stage of the process to create attractive and user friendly user interfaces.

Must Have Traits to Look For When You Select a Graphics Design Company

When looking for a graphics designer or a graphics design company, you are looking for someone who can be a good listener and effectively convert your ideas into something tangible. You are looking for someone with a right balance of creativity and business sense. Who understands your business and is able to research enough to represent your business aptly on the web. Graphics design is a skill and designing graphics for various industry verticals requires the designer to have enough experience working with various projects. Here are some of the must have traits that you should be looking for when you select a graphics design company for your next project.

Graphics Design Skills

The designers should have the required skills and must have learnt the basic principles and should be able to translate these principles into effective web or print graphics. You should be looking for an experienced designer who knows what he/ she is doing. Well, check the technical skills as well such as – InDesign, HTML, CSS, and integration of graphics into various applications. So, selecting the right designer to do the task comes first. Make sure the designer has the right skillset.

Resonating and Strong Portfolio

Check the portfolio of the designer. A strong resonating portfolio will tell you what you can expect from the web design company. It will clearly imply what they can do and what they cannot. You can even check the portfolio and look for previous work that is similar to what your requirement is. This will make it easy for you to convey what you want and for them to understand your requirements.

Business Processes

Thoroughly check their work methods. Make sure that the company is capable enough to meet the deadline that you set. They should be able to deliver as and when you require and not at their leisure. Furthermore, during the course of the project they should be able to provide you with constant updates.

Timeliness and Responsiveness

One important aspect that you should be looking at is the responsiveness of the company. When you have anything to say or ask, you should get prompt answers. Ask for time estimates for the project or phases of the project and keep a track of the same.

References and Background

Always check previous work and feedback or testimonials for previous work from various channels. Talk to past clients, read about what their clients have to say on the net and on social media. Every company today has social media presence.

Overall, be careful and run a thorough check before you select a graphics design company for your next web project.

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Creative Web Design: Some Useful Tips

Do your visitors exit your business website soon after landing there? Do they feel difficulty to find out what they are searching for in your site? The success and failure of your website and online business is depending on how your website is laid out, what fonts, colors and images you use. Here are a few tips for creative web design that make your customers stay on your website longer and click or buy your stuff.

Polished, Professional Logo

The most important part of your brand is nothing but your logo. So suggest the web designer or website design agency that you choose to give importance to your logo in the website by locating it on prominent place. They generally use high resolution image and feature it in the upper corner of each f your page.

Use Initiative Navigation

Every creative web design service considers intuitive navigation so important. If your page has confusion layout, the visitors may quit the page rather than trying to figure it out. So, put less important links or pieces of information at the bottom of a page in the footer, instead of putting them to less important pages, which detract from your action to primary information.

Use Color Strategically

Wise use of colors is very important in creative web designing. Employ small dashes of colors for headlines, as it helps visitors find out the most important content soon. Creative web design agencies generally use mostly neutral color palette, as it helps your site project an elegant, modern and clean appearance.

Easily Readable Fonts

Remember that nowadays, people use not only laptops or desktops, but also depend on mobile devices to visit your website. Even though large scaled fonts are suitable for a computer monitor, it may not render well on mobile. Moreover, it loses the desired look and feel. That is why website developers generally use a universal font. And, Try to use the font size that allows maximum 15 to 20 words per line.

The most important thing is that every design is just a hypothesis and so you have to improve your designs continuously with user testing and simple analytics.