The way you design your website, the fonts you use, the colours you select – that’s what adds up to the success or failure of your website. Website design decides whether visitors want to stay and find out more and buy from you, or they just want to leave! Here are a few simple things you can follow and ensure that your website visitors stay and buy from you!
Logo Design Is Crucial
Logo design should be professional. The logo of your website has the potential of creating the first impression. Make sure that he logo is placed prominently on your website. Another thing to remember is to link the logo back to your home page. This would be very useful to direct the users back to the home page easily when they click on the logo.
Intuitive Navigation
Navigation should be as intuitive as possible. The primary navigation should be at the top of the page to ensure that the users can easily locate it and browse the site. Other than that you have an option to include a secondary navigation bar on the left hand margin. Other less important links should be placed at the bottom of the page.
Do not clutter
It’s easy to overload your website with great graphics and great text. But be sure that you do not clutter the site. It is well known that when confronted with too much information all cluttered at one place, your brain stops processing information. Lots of visual clutter will confuse the visitor as to where to click next.
Use of Colours
Use colours strategically. Give your site a modern, elegant and clean look with the right selection of colours. You can also use colours for headings and key text in your website content. But just remember to keep your colour scheme complementary to the logo but in sync with the other marketing and branding materials.
Professional Photography
Investing in professional photography if your site requires it could be a great idea. It will give your site a clear and professional look. Poor quality photography just takes off the charm from the site.
Fonts
Select the fonts that are widely acceptable or if you are trying out something new and funky, make sure that it is readable on all devices and their screen sizes.
Every page is a landing page
Design your website as though every page is a landing page. It is a myth that your visitors enter your website from the home page only. Hence it is very important to design each page with great care.
Above the fold
The most important point to remember is to keep the most important aspects of your website above the fold!
Responsive design
In today’s world, if your site is not responsive, you might as well close down business! Make sure that your website renders well on all the available screen sizes.
Test your design
The final point to remember is to test your website for all the features and functionalities.
If you are looking for a website design and development agency, your search ends here! Contact us at info@multidimensionusa.com
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