Whether you have an online business or a brick and mortar store, Internet Marketing is inevitable today. Also, whether your business is small or large, without internet marketing, it’s not going to get the exposure it deserves. Even if you have a lot of offline marketing strategies in place, to cut through the competition, you need to embrace the online strategies.
Here are a few steps that small businesses can take without chipping in too much of the budget. These are simple yet effective tricks that small businesses can use.
Search Engine Optimization
This includes optimizing the various elements of the website such that the search engines can easily understand and rank your web page. This increases your visibility on the internet and makes your business more accessible to the users. This is a very vast topic, but the main areas covered are On Page Optimization which includes changes to HTML Tags, Titles, Description, Keywords and content etc. Modifying and adding descriptions to videos and images is also a part of this process. Offline efforts include content marketing with articles, blogs, forums etc. that can be used to spread the word to a wider audience over the internet.
Local Search Marketing
Your business can be listed in various local directories and a map is used to indicate the location of your business. Your address and contact details are mentioned in a local listing for users to contact you immediately. This makes it easy for small businesses to get to the target audience and make a mark in the local market.
Content Marketing
Content Marketing is the use of Articles and Blogs to spread information about the products and services. Spreading knowledge establishes your business as a credible source and helps build trust in the minds of customers. People also attribute some amount of expertise to a company by reading the content that they are sharing.
Social Media Marketing
Be it Facebook or Twitter or Pinterest – people of all ages are on social media more often than on any other website. Tapping this as a valuable resource for reaching out to a wider customer base is one way to market your products. Recommendations and likes from friends and family create greater impact on the minds of people than any amount of advertisements from the company itself.
Email Marketing
Emails are a tried and tested medium of advertising. Email Marketing can send a personalized and highly targeted message to existing and new customers. This sends out a clear message that your business cares about what your customers want.
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