The prime focus of a graphics design on a website should be to keep the branding of the company strong and consistent across all the pages of the website. Putting across the right message to the customers may not need extravagant graphics or lengthy text. Lengthy text will only bore your visitors and increase your bounce rates. Portray your business accurately with graphics and concise text.
Here are a few tips for web design and graphics design professionals to bear in mind while they create websites for businesses:
Colors and Fonts
Colors and fonts are what will make or break your website. The first impression of your website will be its look and feel. Ensure that the color scheme you use in designing makes it appealing. The font should also be readable and not too large or too small. Legible font with to the point text matter will ensure that your website will capture the attention of your visitors and help them with the right information. Regarding the colors, – don’t mix and match too many colors. Keep them consistent with your branding. The blend of colors and fonts should be simple yet impressive. Colors have meanings and evoke certain emotions. For example Red color could mean bold, love or rage. Blue could mean trustworthy, experienced and cool while yellow and orange colors could imply happiness. Select the colors as per the theme of the business that you are designing for. Keep the color scheme consistent throughout the site.
Spellings and Grammar
Well, even though this is almost every time overlooked, the spellings and grammar of the text on your website matter the most! Spelling mistakes not only create a bad impression on the reader, they are also perceived bad by search engines and negatively impact your search rankings. So, the quality of the content that you place on your website is important.
Negative Space
Provide breathing room for your text. Do not keep on and on about your products and services, filling up every bit and piece of your web page. Just because there is an empty space, it does not mean that you have to fill it.
Other than this, make all the necessary adjustments for making the look of your website appealing. Align the text and make it more and more legible. It should guide the user’s eyes to the right parts of the text. Keep a strong call to action which has a great landing page where customers can accomplish simple tasks or can find what they are looking for easily without having to go round about on all the pages of your website.
Lastly, make sure that your contact information is easily accessible. That’s where your customers are going to contact you!
Creative Graphic & Web Design Agency in USA 