Think from a viewer’s perspective for graphics design

Graphics design is a field that is vast and versatile. Graphics are required for social media, website banners, website ads and lots more. A designer needs to consider a lot of things before creating graphic masterpieces. The colors, the fonts and the placement of all the elements on the limited area available – all make a huge difference in the final impact of the design. Creating eye-catching graphics is truly a job of a creative mind.

Here are a few things that a graphics designer needs to consider while creating graphics:

Limit your type faces

Carefully select the typefaces that you want to use for your graphics. Make sure that you use simple and easy to read fonts for creating graphics. Applying a number of different fonts only makes your graphics difficult to read and it’s plainly annoying! So, stick to simplicity when it comes to selecting typefaces.

Scaling is good

Apply scale to the type and shapes that need proportional emphasis. Use appropriate colors to improve the emphasis on the fonts that you wish your readers to notice. It gives your graphics a visual order.

Dead spaces

Use letter spacing to fill up the dead spaces in your graphic. Reduce the spaces where you feel it’s needed. But overall, make sure that the entire page has properly placed elements without any dead spaces.

Clever with colors

It’s always a good idea to choose a color scheme with at least one to three primary colors and a few secondary colors. You can mix it up with different tones of the same color and adjust the brightness and contrast so that the look distinct and readable.

Crisp and clear

Adjusting the brightness of the background offsets the text color and makes it clean and clear to read. It gives an overall crisp and neat look.

Choose the right fonts

It is always a good idea to not choose very fancy fonts. The readability of the graphics is lost completely. Hence select fonts that are simple. For example, fonts with rounded edges have a friendly note and fonts that are cornered and geometric could convey a sophisticated look.

Alignment

A well balanced design is aesthetically pleasing. Lines and shapes that are aligned perfectly gives your artwork a perfect look and a balanced composition that a well thought of design requires.

Keep it simple

Finally, keep the entire graphic simple. Do not try to cram too many elements in a really small space. Make sure that each element has a space of its own and is not lost among the others. The cleaner the look, the better it is for your viewers to read it without straining their eyes.

Finally, graphics design requires a lot of creativity, but make sure that you do not get carried away. Understand the limitations of how far you can go with creativity and always think from a viewer’s perspective. Selecting the right typefaces, fonts etc. with the right combination of colors against a perfect background enables you to create the perfect graphics for your next design project.

Multidimensionusa.com is an US based graphic design agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, ecommerce web development and more.

Enterprise Mobile Apps Development – Going Beyond The Mobile First Approach

Whether at work or at home, mobiles have completely transformed the way we live. We rely on smart phones to do almost everything instantly. At work too smart phones are looked upon as devices that can dramatically improve the efficiency of their employees and processes. Mobile apps development has given way to smarter and more efficient ways of working. Enterprises are steadily realizing that developing a mobile application is not just about covering all devices and users, it’s a more strategic approach to plan and transform enterprises and the way they work.

Mobile growth is exponential

Six out of seven people who own a phone, own a smartphone. Smart phones are becoming the primary point of access to the web. If we take a look at SnapChat or Uber or Facebook, more than 400 million of their users log in only with their mobile devices. The desktop usage of these websites has drastically reduced. In other words, mobile is the primary way that interactions happen these days.

User Convenience

Studies show that one in four mobile apps that are downloaded are never used again. This means that a high percentage of apps fall short of user expectations. The most important among user expectations from a mobile app is its convenience. If the app does not deploy quickly or is too difficult to use, the users will simply discard it!

Use Experience

User experience goes beyond mere looks. Users expect mobile apps to be intuitive, available and provide the right content. User experience can be spoilt by a simple inconvenience caused by a pop up or an irrelevant button or inconvenience in browsing through the various screens. If your enterprise all connects to the backend systems, you must ensure that the connection has a good speed and is highly secure.

Integration with backend

In case of an ecommerce app, if a user adds a few items to the shopping cart from the website, the mobile app should also reflect the same data. Strong backend integration is essential for this purpose.

Continuous delivery

Mobile apps development is never ‘finished’. Developers need to keep track of the latest and greatest in mobile technology and update and upgrade your mobile app accordingly. New releases and updates to a mobile app is a continuous process.

Mobility and other tech trends

It is a known fact that there is a convergence of mobility, cloud, the Internet of Things and big data happening across all the industries.

Mobile phones have added to the convenience of our lifestyles. Your mobile phone is your phone, computer, camera, entertainment center, map, personal trainer, assistant, shopping guide, and lots more! It is no longer a luxury in life, it has become a necessity. Whether its work or home, mobile apps give you the freedom to access the internet and get things done from anywhere and anytime!

It’s no longer nice to have a mobile app for your business, it’s a must have part of our lives!

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How Card Designs Dominate the entire Design

Card interfaces are a trend that is catching on. They are definitely visually attractive and practical too. They provide your user interface a simplistic yet elegant look. Mobile internet usage exceeds desktop internet usage and this is exactly why responsive designs are a mandate. Since the basic requirement today is that the website should render well on all screen sizes, simplistic designs, minimalism, flat designs and especially card designs have become more and more popular.

The card patterns for layouts are very useful. This is mainly because they enable faster loading times and can be easily translated across various screen sizes. The block of content that is presented to customers especially on mobile devices easily matches the attention span of the visitors.

Most of the popular social media sites like Facebook, Pinterest and Twitter use card style layout. Today card style layouts are seen in all types of websites.

Container Style Design

Cards are basically containers. Each container has its own block of content. A container can hold various types of content text, images, links, videos etc. The entire screen is filled with such containers and this type of layout is hence called as the container layout. The interface looks cleaner and is instantly comprehensible. It fosters quick browsing and the user can scan through the page and quickly locate what they are looking for.

Responsive

As mentioned earlier, this card style layout is perfect for responsive designs and is compatible with most of the responsive frameworks. As the frameworks expand and contract, the card grids can restructure themselves to fit the assigned break points or screen sizes. You can also assign a fixed width and a variable height and maintain a consistent spacing between the cards. Cards also effortlessly accommodate gesture control. If you are using a mobile screen, all you need to do is to tap the card to view the content.

Cards are the future of web design

In the future, cards may not act as mere links to content. There’s a lot more that they can do. For example, many designers have tried including interactive, animated GIF cards that give a unique experience to the visitors. Cards could also be ‘live’ cards that hold the most updated information and have the capacity to automatically update the information – for example weather forecast. Also, the bigger the card size, the better because it can effectively display all the data it is meant to. If the card is big enough, creative typography can also be used. The bigger the size of the cards, the greater the opportunity for designers to create delightful layouts and designs. They provide greater freedom and greater space to work with.

Most recently, the card style layout has been adopted in the wearable UI designs. Wearable devices require that the space be utilized judiciously, and cards provide enough functionality or the same.

Across all devices, cards are becoming a popular design that provide clear, neat and delightful user interfaces to enhance user experience!

Multi Dimension USA is a  Web Design Agency in USA which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, eCommerce web development and more.

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Challenges in enterprise mobile application development

With the massive number of mobile apps that are implemented for enterprises, it is predicted that 2016 will be a year of taking enterprise mobility to the next level. Enterprises are not only thinking about implementation, they are focusing on improving processes and efficiency of employees with anytime, anywhere access that is provided by mobile devices.

Mobile application development for internal apps that are required by enterprises will be in demand. These apps have different requirements and different features than those apps that are developed for public app stores. Each enterprise has a set of existing technology and the app must blend with the existing set up. Completely changing the setup may turn out to be an extremely expensive affair. There are plenty of such challenges that need to be addresses.

Here are a few challenges that enterprise mobile application development:

Security

Enterprise security requires a user login and credentials for each user and there should be a secure authentication in place. Integration with the enterprise LDAP servers is a must and should comply with their single sign on policies. There should be server validation and checks rather than client side validations. This improves the app performance. Data should always be encrypted so that if the mobile device is lost or misplaced, the enterprise data is not compromised. Security features definitely need to be thought through before you begin developing the app.

User Interface

Functionality beats beauty when it comes to enterprise mobile applications. This does not mean that you completely ignore beauty. Some fundamentals of aesthetics must be met. But features and functionality always have greater importance in enterprise mobile apps. These applications are used to improve the efficiency of employees and business processes. Thus, their beautification can be limited and functionality needs to be a top priority. The app will be more successful if it does not look that trendy, but helps an employee perform better. The overall success of the app depends on how much it aids the business and acts as a support to the entire process. A developer needs to think in that direction and then plan the app features and functionality.

Technology

The development technology used is also a challenge. For mobile applications, there has always been a tough choice between HTML apps and native apps. Native apps are platform dependent. HTML based apps are more portable and are hence becoming increasingly popular. More and more businesses prefer web apps that can be accessed from any device and from anywhere. Selecting native apps depends on the purpose the app is going to serve. If the app needs to operate on many form factors without any alterations to the code, HTML5 could be your best bet. Hybrid apps are those that include the positives of both native and web apps. These kinds of apps are becoming very popular for mobile apps development.

Overall, it is important to note that, enterprise mobile application development needs special attention to some of the factors of development.

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Design trends that you might want to think twice before using

Designing a website requires a lot of planning and understanding of what works and what does not. It requires you to thoroughly understand current trends and analyze whether they will work in the long run. Here are some of the trends that you might not want to include in a modern web design:

Web design company

Hiding everything under a hamburger menu

Hamburger menus are most appropriate for mobile websites. Mobile designs require simplified navigation that does not take up too much of the visible area of the screen. But this trend has slowly crept into desktop sites too. No doubt, it makes the website look cleaner and appealing, but it definitely has some adverse effects too. It reduces discoverability. Ecommerce websites and news sites require their news items and products to be displayed ubiquitously. You cannot force users to open a menu and search for news stories and popular products. A point to be noted is that if your global menu is not obvious, users will not take the effort to look for it and analyze where they should be browsing – they will browse away.

Front page carousels

Carousels are bad for search engine optimization. Carousels are for pure aesthetics. Your keywords and other optimization will be directly in the body of the web page. Web page performance is also impacted as most of the carousels have high resolution images. The load time of the front page is impacted. The Java Script or JQuery used also affects the performance. The content is automatically pushed below the fold and most of the people do not bother to read the content on the carousels – something called as banner blindness.

Parallax Scrolling

Parallax scrolling is a technique that allows the foreground and the background to scroll at different speeds. This creates a beautiful illusion of depth and gives your website a ‘wow’ effect. Well, this is however considered bad for SEO, as it is generally used on one page websites that generally have very little content for search engines to crawl. The text is also sometimes embedded on the graphics. Due to the heavy use of graphics, web page load times are impacted. It may create usability issues too. 

Complex load screens

When your website loads, make sure that there is no flash animation that the user has to sit through. Your landing page should be clear and intuitive. Well, a user will definitely browse away from pages that have lengthy animations that the user has to compulsorily sit through.

Too much Java Script

Java Script can do a lot of things that other languages cannot. But it adversely affects the site loading times. Well, this totally spoils the user experience on the mobile sites. Moreover, Java Script is not crawled by search engines. Some rankings might be affected if there is too much Java Script on your page. 

Complex Typography

Using multiple typefaces makes your site look interesting. However, too many of them totally spoil the reading experience. Stick to familiar fonts. Get creative only when necessary.

Multidimensionusa.com is an US based Web Design Company which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, eCommerce web development and more.

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Create Inspiring Graphics For Your Website – It Adds To The Visual Appeal Of Your Site

Graphics on your website have the power to attract visitors or to repel them. Hence great attention to detail needs to be given when designing graphics for your websites. From typography to layout, color usage and clarity – everything needs to be carefully planned.

Since graphics design is such a crucial aspect of web design, here are a few tips that will help you create attractive, inspiring graphics.

Typography

Using creative letters and symbols is a good idea. Scaling them to highlight the important words is a great idea. Well, make sure that your creativity does not get in the way of readability. The website visitor should be able to read the message easily. Otherwise, the whole purpose of the graphics is lost. Using light and bold fonts is a great way to put your message across. It give a great look to the graphic too. Emphasis and impact of the important words in the sentence can be increased with bold fonts.

Offset the text from the background image

If you have a scene in the background, or an eye catching image, your text will not draw a lot of attention. Make sure that you use a contrast for the letters. Create a background that fits the text and give it a contrasting color. Color management is very important when it comes to graphic design.

Text alignment

Most of the times, when you decide to include text in an image, the placement of the text need not be rigid. Let the background decide where the text should go. Make sure that it is conspicuous and not merged in the background design.

Use different weights

Typefaces with different weights ensure that users read the most important part of the message. Well, it also is a way to catch the user’s eye. Moreover, it looks stylish on a graphic.

Geometric typefaces

Use of geometric typefaces gives your message clarity. Curvy and decorative typefaces will sometimes attract attention, but they should not test the reader’s patience while reading the message. The message should be easily readable.

Tinted images

Applying a slight tint to the messages is the latest trend. These images have a beautiful background and the tint offers greater consistency in color.

Tone your images

Make sure that you use color filters and tone the images so that they are pleasing to the eye. Decreasing the contrast filters will give you beautiful, visually appealing images.

Use colors from the background

It’s a good idea to use the colors from the background image for the text. This gives a color consistency to your image and makes them appealing to the viewers.

Font transparency

See through texts are becoming popular these days. If your background requires continuity, do not let the text overshadow it. Make sure that you use transparency in the text layer and let the background be seen through it.

Font selection

Selecting the font according to the message is important. Do not use comic sans for an industrial electronics website – it just does not fit in! Try comic sans on a kid’s website and see the magic!

Overall, create amazing graphics with just a few things to remember!

For creating alluring graphics for your website, all you need to do is request a quote and our Graphics Design Agency will get in touch with you with the details!

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Business Website Development Planning Guide

A website is by far the most important part of your business. It’s the face of your business online. It is the very first place a customer looks at while searching for your products and services. It is hence imperative that you do not build a website just for the heck of it. A lot of planning and thinking goes into making a business website such that it is capable of quick ROI.

A well planned site helps your business grow at an exponential rate. Deciding the goal of your website, the marketing strategies and the content tactfully will ensure that you see profits sooner.

Here are some of the steps in planning your website: 

Goals of yours website?
Firstly, you will need to clearly define the goals of your website. Is your website going to act as a brochure for your company that places all it’s offerings and services for customers to read and understand? Or, is your website going to sell products online? Also decide what kind of content you wish to place on your website. This will decide you it finally looks.

Measure of success?
Once you have taken the time to define the goal of the website, you can define what items from that list are must have and nice to have. Depending on the type of industry and the type of website at hand, place all elements such that you can measure the success easily. For example, you can design a website such that it attracts visitors and then they contact you by phone or email or request a quote. Those are your measurable. The more the visitors the more successful your website becomes. On the other hand if your website sells, you can measure the number of visitors plus the number of successful sales!

Visitors
Plan the design and development of your website only after evaluating the target visitors. You cannot design a website and ignore the audience! 

Marketing
A website without a marketing strategy is like building a store in the desert! Well, if your customers do not know you exist online, you will never be able to sell online! So, all your features and elements should be designed and developed with marketing strategies in mind. For example, if you intend to use social media, make sure that your website has quick links to all the major social media sites conveniently placed so that visitors can quickly share what they purchased from you.

Competition
Check out your competitors and check them out often. This by no means suggests that you do what your competitors are doing, but you must keep a track of how you can match or exceed them.

Content
Make sure that your content is relevant and of the highest quality. Poor content will definitely create a negative impression and adversely affect your marketing efforts.

Functionality
Clearly define all the features and functionalities that you will offer online, whether it is a shopping cart, payment processing or forums, blogs or memberships etc.

Multidimensionusa.com is an US based Web development agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, eCommerce web development and more.

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Web Design Trends

In the web design industry there are always new trends and new design tools being introduced. Being in the web design industry it is essential to be aware of the latest technology and design trends so as to deliver unique and effective websites. To create beautiful websites you need to always be on the lookout for innovative styles and cutting edge designs. But all the trends that come are always the best. Here are some insights on the different trends and they will continue in the coming year.

Web Design Trends

 

Typography is evolving and it has always been an integral part of web design. Integration of text with graphics is an important part of web development and with introduction of new textures, patterns and images; it plays an important role in the look and feel of the website.

Websites nowadays are more customer-centric. Customers can guide and get involved in web development and can give their suggestions during the design phase of the website. Thus a customer is there with the developer from the beginning and developer can understand the business requirement better.

Design trends keep changing and the recent trend is that the main content of the page is placed at the center of the page while other links and visuals surround this content. This is a striking interface and has become a popular design among web designers. It is especially useful when customer wants minimum content and a light homepage.

As web designers it is essential to know these trends so as to guide the customer through the design process and deliver quality websites.

Sometimes content is required on the homepage and it becomes necessary to add certain amount of content on the homepage. To avoid the monotonous look of content centric websites, the Split Content style has started. Split Content style divides the screen into sections. This changes the look of the web page, significantly.

These were some of the trends that will catch up and grow in the coming year. But there are some trends that need a change. Like the single page websites which require lots of scrolling. Although this kind of design has its own advantages, it is tiresome to scroll the bar.

In most of the single page websites the sections too are not clear and user has to spend more time understanding the structure. If the website visitor will not get what he is looking for at first glance, then you will lose your customer, just because of a bad website design.  This is a good trend if used for the right kind of project.

Also due to emerging mobile apps, applications have a hidden navigation so that the design is suitable for small screen tablets or phones.

For a web designer, the best design is the one that is simple to use and navigate. By hiding menu, the clicks of the user increases and may reduce traffic to the website. So a designer needs to be up-to-date with the latest trends and yet decide which style and technology is suitable for the customer.

Looking for web designs with the latest and greatest trends and technology? You can hire a web design agency to expertly craft your website for you! Multidimension is a graphic design agency in USA which provide website design, web development, social media marketing, ecommerce web development and many more services in USA.

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Graphic Design Trends to Watch Out For

Graphics are the heart of a web design. They can either make or break your site. We are not only talking about the large ones like banners or other advertisements, we are talking about simple graphics that make up your layout and the overall look and feel of your site as a whole. Designing does not consist of any particular rules. It’s all up to the imagination of the designer and the user acceptance of the creation.

Yet, trends show that users quickly accept certain types of designs and instantly reject others.

Here are some graphic design trends to watch out for:

UI patterns and layouts

People are used to certain patterns and certain interfaces. Being innovative is alright, there are some great innovations that caught on, but having a certain pattern to follow help your design become popular soon. So, if you are looking for widespread popularity, innovate within a pattern! For example, designing a checkout process for a shopping cart will have the same functionality no matter what the store is, so making extreme design changes might confuse the customer and you might actually lose customers and sales! Keep some common elements in a web design as they are. For example, stick to standard navigation menus, scrolling patterns and layouts.

Too many standards are monotonous

Contradictory to the point made above, innovation in graphics is a great idea. The above point stressed on the importance of a pattern used in layout design. However, to create eye chatching graphics, it is important to create magic with the graphics. Make sure that your images are optimized for modern format and smart devices. Stick to the theme of the business or customer no matter what!

Material Design

Providing a great user experience with your designs on all the smart devices available, is the key to creating successful graphics. Material design is trending and the use of shadows and gradients make the design look more appealing than flat designs. These designs appear more realistic too. It also gives a modern look that focuses purely on user experiences. Minimalistic design that creates an impact is the latest trend in this field.

Images

Create graphics that do not distort when the screen sizes change. With smartphones that are taking over the market, users will definitely access websites via different screens and different browsers. Make sure that your design supports all this. There should be no distortion of image when the size of the screen increases or decreases.

Colors

Rich and bold colors are the latest trend. Pastel colors are trending too. But subtle colors have lost popularity. If you wish to attract attention be bold! Don’t expect customers to strain their eyes to look through soft designs!

Overall, make sure that you create images and designs that users instantly accept and give your website a new bold look! Keep yourself updated with the latest trends in design and use your imagination to innovate and create magic with graphics!

Multidimensionusa.com is an US based graphic design agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, ecommerce web development and more.

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Benefits of Hiring a Web Development Company

Who hires a web development company these days? If you need a website for your business, all you will do is design one using a theme and you are done. Well, this is one of the biggest mistakes small business owners make today.

They don’t understand the value of a well designed and developed website in this digital marketing world. The look and feel of your website can make or break your business. So, it is of utmost importance to get your website the pat of professionals, so that there is no room for errors. Don’t consider hiring a web developer an expense – it is an investment! Getting an amazing website will get you a lot of customers which you would not have got otherwise.

This will ultimately increase your revenue. There are a lot of reasons you should hire web designers instead of developing a website yourself. So, let us take a look at some of the most important benefits of hiring a web development agency.

1. Impress your clients on the go

First impression is extremely important and the moment your client will visit your website, they will form an opinion about you. Imagine your business providing all the products or services that client wants, but just because of bad design you lose a client. How embarrassing it will be! So, it is better to hire a professional web designing company who can create an amazing look and feel for your business. 

2. Time saving and money making

Instead of wasting your time in developing a website, you can invest that time into business development which will yield you other benefits. Also, investing into hiring professional web developers will prove to be beneficial, as the website designed by experts will help you get a lot more customers than the usual which will ultimately boost up your sales and augment your revenue. Thus, if you want to save your time and earn more money, it is a good idea to hire a web design company.

3. Better and faster

The professional developers have an extensive amount of knowledge and several years of experience which has made them experts, so they can develop the large complex highly secured and reliable websites easily and quickly. Moreover, they know it all about the search engine optimization, so they can build the website in such a way that it becomes SEO friendly and gets high rank in Google. So, if you want to develop the best website for your business quickly, it is advisable to hand over the tasks to the professionals and then make the most out of it.

Now that you are aware of some of the most important advantages of hiring a web development company, it is advisable for you to hire one at the earliest so as to get the best possible website for your business. However, there are a lot of web development companies, so make sure you research and then choose the best one. Good luck with that!

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