Graphic Design Trends to Watch Out For

Graphics are the heart of a web design. They can either make or break your site. We are not only talking about the large ones like banners or other advertisements, we are talking about simple graphics that make up your layout and the overall look and feel of your site as a whole. Designing does not consist of any particular rules. It’s all up to the imagination of the designer and the user acceptance of the creation.

Yet, trends show that users quickly accept certain types of designs and instantly reject others.

Here are some graphic design trends to watch out for:

UI patterns and layouts

People are used to certain patterns and certain interfaces. Being innovative is alright, there are some great innovations that caught on, but having a certain pattern to follow help your design become popular soon. So, if you are looking for widespread popularity, innovate within a pattern! For example, designing a checkout process for a shopping cart will have the same functionality no matter what the store is, so making extreme design changes might confuse the customer and you might actually lose customers and sales! Keep some common elements in a web design as they are. For example, stick to standard navigation menus, scrolling patterns and layouts.

Too many standards are monotonous

Contradictory to the point made above, innovation in graphics is a great idea. The above point stressed on the importance of a pattern used in layout design. However, to create eye chatching graphics, it is important to create magic with the graphics. Make sure that your images are optimized for modern format and smart devices. Stick to the theme of the business or customer no matter what!

Material Design

Providing a great user experience with your designs on all the smart devices available, is the key to creating successful graphics. Material design is trending and the use of shadows and gradients make the design look more appealing than flat designs. These designs appear more realistic too. It also gives a modern look that focuses purely on user experiences. Minimalistic design that creates an impact is the latest trend in this field.

Images

Create graphics that do not distort when the screen sizes change. With smartphones that are taking over the market, users will definitely access websites via different screens and different browsers. Make sure that your design supports all this. There should be no distortion of image when the size of the screen increases or decreases.

Colors

Rich and bold colors are the latest trend. Pastel colors are trending too. But subtle colors have lost popularity. If you wish to attract attention be bold! Don’t expect customers to strain their eyes to look through soft designs!

Overall, make sure that you create images and designs that users instantly accept and give your website a new bold look! Keep yourself updated with the latest trends in design and use your imagination to innovate and create magic with graphics!

Multidimensionusa.com is an US based graphic design agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, ecommerce web development and more.

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15 Points to Consider when Choosing a Web Design Agency

Design is the first thing that visitors will come across as soon as they visit website. In any and every type of business, first impressions matter the most. So, if you want to impress your customers in the first go, you must focus upon the design. Design is the face of your website and it has to be attractive enough to impress the visitors and turn them into customers.

It is advisable not to design your online store on your own; let the professionals do the same and you can instead focus on other important tasks. It is always a good idea to hire a web design agency and get your website built as soon as possible. The success or failure of your business depends upon your website, so it is extremely important for you to choose the right website development company.

There are a lot of web design agencies, but if you consider a few factors before hiring, you will end up choosing the right one. So, let us take a look at some of the most important factors to be taken into the consideration when hiring a web design agency.

1. Research: Let your search start with the online research. Read the online reviews and take a look over some websites online. Make a list of the companies that you find interesting.
2. Portfolio: Take a look over their portfolio, as only if you take a look over their past work, you will come to know if they are similar to your needs and requirements. If you like them, you can go ahead and tell them your needs.
3. Availability: Ask if they are available for the particular time period and if they can deliver your project as and when you required.
4. Strength of team: Make sure you ask them about how huge the team is; how many members are there; how many designers, developers, testers and project manager and leader.
5. Age of agency: One of the most important factors is the number of years the company is providing the web design services.
6. Approachable and professional staff: Look at the way the team communicates with you and check if they are professional and approachable.
7. Terms and conditions of agency: Make sure you are clear with the terms and conditions of the company.
8. Capabilities: Make sure the team is highly qualified and skilled; and they are aware of all the web design technicalities.
9. Online marketing as well as web design: Choose the company that also provides online marketing services along with the web design services.
10. Coded to best coding standards: Make sure that the team has the experience of several years and abides by the best coding standards.
11. Process: Ask them what process or methodology do they follow while designing the website.
12. Thinking mobile: Select the agency that focuses on mobile and provides the responsive design services.
13. References: Get the contact details of their recent past clients and speak to them about their experience with the company.
14. Budget: Make sure they price they charge you for designing website is within your budget.
15. Technologies: They must be using the latest web designing tools and technologies.

Now that you are aware of some of the most important tips to hire a web design agency, make sure you keep them in mind, so as to choose the best website development company and take your business to the next level. Good luck!

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10 Simple Tips to Improve Your Web Design

The way you design your website, the fonts you use, the colours you select – that’s what adds up to the success or failure of your website. Website design decides whether visitors want to stay and find out more and buy from you, or they just want to leave! Here are a few simple things you can follow and ensure that your website visitors stay and buy from you!

Logo Design Is Crucial

Logo design should be professional. The logo of your website has the potential of creating the first impression. Make sure that he logo is placed prominently on your website. Another thing to remember is to link the logo back to your home page. This would be very useful to direct the users back to the home page easily when they click on the logo.

Intuitive Navigation

Navigation should be as intuitive as possible. The primary navigation should be at the top of the page to ensure that the users can easily locate it and browse the site. Other than that you have an option to include a secondary navigation bar on the left hand margin. Other less important links should be placed at the bottom of the page.

Do not clutter

It’s easy to overload your website with great graphics and great text. But be sure that you do not clutter the site. It is well known that when confronted with too much information all cluttered at one place, your brain stops processing information. Lots of visual clutter will confuse the visitor as to where to click next.

Use of Colours

Use colours strategically. Give your site a modern, elegant and clean look with the right selection of colours. You can also use colours for headings and key text in your website content. But just remember to keep your colour scheme complementary to the logo but in sync with the other marketing and branding materials.

Professional Photography

Investing in professional photography if your site requires it could be a great idea. It will give your site a clear and professional look. Poor quality photography just takes off the charm from the site.

Fonts

Select the fonts that are widely acceptable or if you are trying out something new and funky, make sure that it is readable on all devices and their screen sizes.

Every page is a landing page

Design your website as though every page is a landing page. It is a myth that your visitors enter your website from the home page only. Hence it is very important to design each page with great care.

Above the fold

The most important point to remember is to keep the most important aspects of your website above the fold!

Responsive design

In today’s world, if your site is not responsive, you might as well close down business! Make sure that your website renders well on all the available screen sizes.

Test your design

The final point to remember is to test your website for all the features and functionalities.

If you are looking for a website design and development agency, your search ends here! Contact us at info@multidimensionusa.com

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