A website is by far the most important part of your business. It’s the face of your business online. It is the very first place a customer looks at while searching for your products and services. It is hence imperative that you do not build a website just for the heck of it. A lot of planning and thinking goes into making a business website such that it is capable of quick ROI.
A well planned site helps your business grow at an exponential rate. Deciding the goal of your website, the marketing strategies and the content tactfully will ensure that you see profits sooner.
Here are some of the steps in planning your website:
Goals of yours website?
Firstly, you will need to clearly define the goals of your website. Is your website going to act as a brochure for your company that places all it’s offerings and services for customers to read and understand? Or, is your website going to sell products online? Also decide what kind of content you wish to place on your website. This will decide you it finally looks.
Measure of success?
Once you have taken the time to define the goal of the website, you can define what items from that list are must have and nice to have. Depending on the type of industry and the type of website at hand, place all elements such that you can measure the success easily. For example, you can design a website such that it attracts visitors and then they contact you by phone or email or request a quote. Those are your measurable. The more the visitors the more successful your website becomes. On the other hand if your website sells, you can measure the number of visitors plus the number of successful sales!
Visitors
Plan the design and development of your website only after evaluating the target visitors. You cannot design a website and ignore the audience!
Marketing
A website without a marketing strategy is like building a store in the desert! Well, if your customers do not know you exist online, you will never be able to sell online! So, all your features and elements should be designed and developed with marketing strategies in mind. For example, if you intend to use social media, make sure that your website has quick links to all the major social media sites conveniently placed so that visitors can quickly share what they purchased from you.
Competition
Check out your competitors and check them out often. This by no means suggests that you do what your competitors are doing, but you must keep a track of how you can match or exceed them.
Content
Make sure that your content is relevant and of the highest quality. Poor content will definitely create a negative impression and adversely affect your marketing efforts.
Functionality
Clearly define all the features and functionalities that you will offer online, whether it is a shopping cart, payment processing or forums, blogs or memberships etc.
Multidimensionusa.com is an US based Web development agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, eCommerce web development and more.
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