Think from a viewer’s perspective for graphics design

Graphics design is a field that is vast and versatile. Graphics are required for social media, website banners, website ads and lots more. A designer needs to consider a lot of things before creating graphic masterpieces. The colors, the fonts and the placement of all the elements on the limited area available – all make a huge difference in the final impact of the design. Creating eye-catching graphics is truly a job of a creative mind.

Here are a few things that a graphics designer needs to consider while creating graphics:

Limit your type faces

Carefully select the typefaces that you want to use for your graphics. Make sure that you use simple and easy to read fonts for creating graphics. Applying a number of different fonts only makes your graphics difficult to read and it’s plainly annoying! So, stick to simplicity when it comes to selecting typefaces.

Scaling is good

Apply scale to the type and shapes that need proportional emphasis. Use appropriate colors to improve the emphasis on the fonts that you wish your readers to notice. It gives your graphics a visual order.

Dead spaces

Use letter spacing to fill up the dead spaces in your graphic. Reduce the spaces where you feel it’s needed. But overall, make sure that the entire page has properly placed elements without any dead spaces.

Clever with colors

It’s always a good idea to choose a color scheme with at least one to three primary colors and a few secondary colors. You can mix it up with different tones of the same color and adjust the brightness and contrast so that the look distinct and readable.

Crisp and clear

Adjusting the brightness of the background offsets the text color and makes it clean and clear to read. It gives an overall crisp and neat look.

Choose the right fonts

It is always a good idea to not choose very fancy fonts. The readability of the graphics is lost completely. Hence select fonts that are simple. For example, fonts with rounded edges have a friendly note and fonts that are cornered and geometric could convey a sophisticated look.

Alignment

A well balanced design is aesthetically pleasing. Lines and shapes that are aligned perfectly gives your artwork a perfect look and a balanced composition that a well thought of design requires.

Keep it simple

Finally, keep the entire graphic simple. Do not try to cram too many elements in a really small space. Make sure that each element has a space of its own and is not lost among the others. The cleaner the look, the better it is for your viewers to read it without straining their eyes.

Finally, graphics design requires a lot of creativity, but make sure that you do not get carried away. Understand the limitations of how far you can go with creativity and always think from a viewer’s perspective. Selecting the right typefaces, fonts etc. with the right combination of colors against a perfect background enables you to create the perfect graphics for your next design project.

Multidimensionusa.com is an US based graphic design agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, ecommerce web development and more.

Graphic Design Trends to Watch Out For

Graphics are the heart of a web design. They can either make or break your site. We are not only talking about the large ones like banners or other advertisements, we are talking about simple graphics that make up your layout and the overall look and feel of your site as a whole. Designing does not consist of any particular rules. It’s all up to the imagination of the designer and the user acceptance of the creation.

Yet, trends show that users quickly accept certain types of designs and instantly reject others.

Here are some graphic design trends to watch out for:

UI patterns and layouts

People are used to certain patterns and certain interfaces. Being innovative is alright, there are some great innovations that caught on, but having a certain pattern to follow help your design become popular soon. So, if you are looking for widespread popularity, innovate within a pattern! For example, designing a checkout process for a shopping cart will have the same functionality no matter what the store is, so making extreme design changes might confuse the customer and you might actually lose customers and sales! Keep some common elements in a web design as they are. For example, stick to standard navigation menus, scrolling patterns and layouts.

Too many standards are monotonous

Contradictory to the point made above, innovation in graphics is a great idea. The above point stressed on the importance of a pattern used in layout design. However, to create eye chatching graphics, it is important to create magic with the graphics. Make sure that your images are optimized for modern format and smart devices. Stick to the theme of the business or customer no matter what!

Material Design

Providing a great user experience with your designs on all the smart devices available, is the key to creating successful graphics. Material design is trending and the use of shadows and gradients make the design look more appealing than flat designs. These designs appear more realistic too. It also gives a modern look that focuses purely on user experiences. Minimalistic design that creates an impact is the latest trend in this field.

Images

Create graphics that do not distort when the screen sizes change. With smartphones that are taking over the market, users will definitely access websites via different screens and different browsers. Make sure that your design supports all this. There should be no distortion of image when the size of the screen increases or decreases.

Colors

Rich and bold colors are the latest trend. Pastel colors are trending too. But subtle colors have lost popularity. If you wish to attract attention be bold! Don’t expect customers to strain their eyes to look through soft designs!

Overall, make sure that you create images and designs that users instantly accept and give your website a new bold look! Keep yourself updated with the latest trends in design and use your imagination to innovate and create magic with graphics!

Multidimensionusa.com is an US based graphic design agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, ecommerce web development and more.

Image Credit: http://goo.gl/i9c5lL

Creative Web Design: Some Useful Tips

Do your visitors exit your business website soon after landing there? Do they feel difficulty to find out what they are searching for in your site? The success and failure of your website and online business is depending on how your website is laid out, what fonts, colors and images you use. Here are a few tips for creative web design that make your customers stay on your website longer and click or buy your stuff.

Polished, Professional Logo

The most important part of your brand is nothing but your logo. So suggest the web designer or website design agency that you choose to give importance to your logo in the website by locating it on prominent place. They generally use high resolution image and feature it in the upper corner of each f your page.

Use Initiative Navigation

Every creative web design service considers intuitive navigation so important. If your page has confusion layout, the visitors may quit the page rather than trying to figure it out. So, put less important links or pieces of information at the bottom of a page in the footer, instead of putting them to less important pages, which detract from your action to primary information.

Use Color Strategically

Wise use of colors is very important in creative web designing. Employ small dashes of colors for headlines, as it helps visitors find out the most important content soon. Creative web design agencies generally use mostly neutral color palette, as it helps your site project an elegant, modern and clean appearance.

Easily Readable Fonts

Remember that nowadays, people use not only laptops or desktops, but also depend on mobile devices to visit your website. Even though large scaled fonts are suitable for a computer monitor, it may not render well on mobile. Moreover, it loses the desired look and feel. That is why website developers generally use a universal font. And, Try to use the font size that allows maximum 15 to 20 words per line.

The most important thing is that every design is just a hypothesis and so you have to improve your designs continuously with user testing and simple analytics.