Business Website Development Planning Guide

A website is by far the most important part of your business. It’s the face of your business online. It is the very first place a customer looks at while searching for your products and services. It is hence imperative that you do not build a website just for the heck of it. A lot of planning and thinking goes into making a business website such that it is capable of quick ROI.

A well planned site helps your business grow at an exponential rate. Deciding the goal of your website, the marketing strategies and the content tactfully will ensure that you see profits sooner.

Here are some of the steps in planning your website: 

Goals of yours website?
Firstly, you will need to clearly define the goals of your website. Is your website going to act as a brochure for your company that places all it’s offerings and services for customers to read and understand? Or, is your website going to sell products online? Also decide what kind of content you wish to place on your website. This will decide you it finally looks.

Measure of success?
Once you have taken the time to define the goal of the website, you can define what items from that list are must have and nice to have. Depending on the type of industry and the type of website at hand, place all elements such that you can measure the success easily. For example, you can design a website such that it attracts visitors and then they contact you by phone or email or request a quote. Those are your measurable. The more the visitors the more successful your website becomes. On the other hand if your website sells, you can measure the number of visitors plus the number of successful sales!

Visitors
Plan the design and development of your website only after evaluating the target visitors. You cannot design a website and ignore the audience! 

Marketing
A website without a marketing strategy is like building a store in the desert! Well, if your customers do not know you exist online, you will never be able to sell online! So, all your features and elements should be designed and developed with marketing strategies in mind. For example, if you intend to use social media, make sure that your website has quick links to all the major social media sites conveniently placed so that visitors can quickly share what they purchased from you.

Competition
Check out your competitors and check them out often. This by no means suggests that you do what your competitors are doing, but you must keep a track of how you can match or exceed them.

Content
Make sure that your content is relevant and of the highest quality. Poor content will definitely create a negative impression and adversely affect your marketing efforts.

Functionality
Clearly define all the features and functionalities that you will offer online, whether it is a shopping cart, payment processing or forums, blogs or memberships etc.

Multidimensionusa.com is an US based Web development agency which provides high quality of services like search engine optimization (SEO), email marketing, social media, mobile app development, digital marketing, mobile apps development, eCommerce web development and more.

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Benefits of Hiring a Web Development Company

Who hires a web development company these days? If you need a website for your business, all you will do is design one using a theme and you are done. Well, this is one of the biggest mistakes small business owners make today.

They don’t understand the value of a well designed and developed website in this digital marketing world. The look and feel of your website can make or break your business. So, it is of utmost importance to get your website the pat of professionals, so that there is no room for errors. Don’t consider hiring a web developer an expense – it is an investment! Getting an amazing website will get you a lot of customers which you would not have got otherwise.

This will ultimately increase your revenue. There are a lot of reasons you should hire web designers instead of developing a website yourself. So, let us take a look at some of the most important benefits of hiring a web development agency.

1. Impress your clients on the go

First impression is extremely important and the moment your client will visit your website, they will form an opinion about you. Imagine your business providing all the products or services that client wants, but just because of bad design you lose a client. How embarrassing it will be! So, it is better to hire a professional web designing company who can create an amazing look and feel for your business. 

2. Time saving and money making

Instead of wasting your time in developing a website, you can invest that time into business development which will yield you other benefits. Also, investing into hiring professional web developers will prove to be beneficial, as the website designed by experts will help you get a lot more customers than the usual which will ultimately boost up your sales and augment your revenue. Thus, if you want to save your time and earn more money, it is a good idea to hire a web design company.

3. Better and faster

The professional developers have an extensive amount of knowledge and several years of experience which has made them experts, so they can develop the large complex highly secured and reliable websites easily and quickly. Moreover, they know it all about the search engine optimization, so they can build the website in such a way that it becomes SEO friendly and gets high rank in Google. So, if you want to develop the best website for your business quickly, it is advisable to hand over the tasks to the professionals and then make the most out of it.

Now that you are aware of some of the most important advantages of hiring a web development company, it is advisable for you to hire one at the earliest so as to get the best possible website for your business. However, there are a lot of web development companies, so make sure you research and then choose the best one. Good luck with that!

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Creative Web Design: Some Useful Tips

Do your visitors exit your business website soon after landing there? Do they feel difficulty to find out what they are searching for in your site? The success and failure of your website and online business is depending on how your website is laid out, what fonts, colors and images you use. Here are a few tips for creative web design that make your customers stay on your website longer and click or buy your stuff.

Polished, Professional Logo

The most important part of your brand is nothing but your logo. So suggest the web designer or website design agency that you choose to give importance to your logo in the website by locating it on prominent place. They generally use high resolution image and feature it in the upper corner of each f your page.

Use Initiative Navigation

Every creative web design service considers intuitive navigation so important. If your page has confusion layout, the visitors may quit the page rather than trying to figure it out. So, put less important links or pieces of information at the bottom of a page in the footer, instead of putting them to less important pages, which detract from your action to primary information.

Use Color Strategically

Wise use of colors is very important in creative web designing. Employ small dashes of colors for headlines, as it helps visitors find out the most important content soon. Creative web design agencies generally use mostly neutral color palette, as it helps your site project an elegant, modern and clean appearance.

Easily Readable Fonts

Remember that nowadays, people use not only laptops or desktops, but also depend on mobile devices to visit your website. Even though large scaled fonts are suitable for a computer monitor, it may not render well on mobile. Moreover, it loses the desired look and feel. That is why website developers generally use a universal font. And, Try to use the font size that allows maximum 15 to 20 words per line.

The most important thing is that every design is just a hypothesis and so you have to improve your designs continuously with user testing and simple analytics.